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  • 11 Solusi Rumah Logo

    Solusi Rumah Logo

    A good building should be sturdy, so do a house. The bold and non slanted font said that while the red and grey are Holcim corporate colors. The house silhouette representing the business.

    client: Holcim Indonesia
    brand: Solusi Rumah
    project: Logo Design
    year: 2006
  • 11 ICAS Logo Design

    ICAS Logo Design

    Emphasizing angklung doodle in dynamic line weight as the centre point, the logo using red and white color to communicate Indonesia and Canada together. The dynamic beat of angklung music visualized in the shape and line weight of the angklung doodle.

    client: ICAS
    brand: ICAS
    project: Logo Design
    year: 2013
  • 11 Kawung Rucita Logo

    Kawung Rucita Logo

    Local Indonesian fashion brand, a modern fashion with Indonesian batik touch. The logogram developed from basic kawung pattern in feminine approach, while the logotype using classic look legible font.

    client: Kawung Rucita Fashion
    brand: Kawung Rucita
    project: Logo Brand
    year: 2014
  • 11 Raja Gula Packaging Design

    Raja Gula Packaging Design

    The story about a king of sugar. The one who was the pioneer of sugar factory in Indonesia. The crown on the packaging said that. Green color is about the natural sugar from natural cane.

    client: RNI
    brand: Raja Gula
    project: Packaging Design
    year: 2011
  • 11 Didesa Business Card

    Didesa Business Card

    Unique business card design for Didesa Fashion. The shape explaining the business. With black and grey premium colors to support the positioning of the brand.

    client: Didesa Fashion
    brand: Didesa
    Project: Business Card
    Year: 2013
  • 11 Indomie Real Meat Packaging

    Indomie Real Meat Packaging

    All are about premium product. Black color for brand category and deep red for variant color. Gold Real Meat color with elegant font type. Premium product shot. Everything refer to one single message.

    client: Indofood
    brand: Indomie
    project: Real Meat Packaging Design
    year: 2015
  • 11 Pop Mie Meaty Packaging

    Pop Mie Meaty Packaging

    Premium youth design for premium Pop Mie with real meat inside the packaging. Fresh striking color combining with premium black color, where the product shot is the hero visual on the packaging design. Enriched with simple graphical shape for modern look packaging design.

    client: Indofood
    brand: Pop Mie
    project: Meaty Packaging Design
    year: 2015
  • 11 Okky Splash Packaging

    Okky Splash Packaging

    Pulpy drink for mass market. Dynamic and strong colors. Fruity illustration and splashy graphic representing the freshness and product variant. Suitable design for mass market product and printing technique limitation on cup.

    client: Garuda Food
    brand: Okky Splash
    project: Packaging Design
    year: 2016
  • 11 Bite Mie Packaging

    Bite Mie Packaging

    Clearly inform consumer about the product inside, a mini noodle snack, crunchy, tempting. Warm color for appetite teasing, and catchy product visuals in modular balance.

    client: Indofood
    brand: Indomie - Bite Mie
    project: Packaging Design
    year: 2015
  • 11 Roll & Kwas Branding

    Roll & Kwas Branding

    Manly, credible, but fun. The store is a mini market for tools and building equipments. It should be suitable for men as the target market, but also fun and friendly, to be different with regular 'Toko Bangunan'

    client: LA Retail
    brand: Roll & Kwas
    project: Store Branding
    year: 2012
  • 11 Didesa Collection Photo Session

    Didesa Collection Photo Session

    Photo sesion for new design collection from Didesa Fashion. Modern design with local touch for career women.

    client: Didesa Fashion
    brand: Didesa
    project: Photo shot with model
    year: 2012
  • 11 Bandana for Sunsilk Promo

    Bandana for Sunsilk Promo

    A photo session for Sunsilk promotional pack. A beauty white bandana on black beautiful hair of Indonesian girl.

    client: Unilever Indonesia
    brand: Sunsilk
    project: Photo for Promo Pack
    year: 2013
  • 11 Warta Boedoet Magz

    Warta Boedoet Magz

    Every few years, Ikaboedoet held a big reunion for its member around the world. For the last three reunions, this is the reunion magazine designs. Fun & energetic, that's a reunion event should be. So do the magazine design, with a touch of modern and credible style on the design.

    client: Ikaboedoet
    project: Warta Boedoet Magz
    year: 2009-2015
  • 11 Boedoet 70th Book

    Boedoet 70th Book

    This is a book about ideas for national development from public figure who was studying at SMA Negeri 1 Jakarta. The design representing multi colors ideas, credibility, and integrity. Simple design with more white space.

    client: Tim Buku Ikaboedoet
    project: 70th Book
    year: 2016
  • 11 Angel & Evil Illustration

    Angel & Evil Illustration

    Angel & Evil characters illustration for Durex promotional packaging



    client: Reckitt Benckiser
    brand: Durex
    project: Durex promotional packaging
    year: 2015
  • 11 Pendopo 45 Logo Brand

    Pendopo 45 Logo Brand

    A logo brand for Hotel and Resto business located in Depok. Traditional and natural concept with premium Javanese touch.



    client: Pendopo 45
    project: Logo Design
    year: 2016
  • 11 Veet Product Display

    Veet Product Display

    A product display for Veet store visibility. A beauty product for hair removal. Catchy and feminine design for modern trade channel.



    client: Reckitt Benckiser
    brand: Veet
    project: Floor Display Design
    year: 2015
  • 11 Sop Iga

    Sop Iga

    Food photography for traditional sop iga. Indonesian heritage culinary. Sundanese traditional style in modern touch.



    client: Saung Prang Pring
    project: product shot
    year: 2010
  • 11 A Basket Of Bread

    A Basket Of Bread

    Food photography for store decoration at Pin Mart, a mini market at Indosat headquarter Jakarta. Natural premium concept in homey ambience



    client: Koperasi Indosat
    brand: Pin Mart
    project: Dress Up Store
    year: 2012
  • 11 Marble Cake

    Marble Cake

    Marble Cake photography for one of Blue Band promotion material. Ready to eat concept with kitchen ambience, enriched with some natural ingredients. Fresh from the oven marble cake.



    client: Blue Band
    project: Idul Fitri Recipe Book
    year: 2012
  • 11 Spikoe Speculaas

    Spikoe Speculaas

    Speculaas, a specific variant of spiku traditional cake from Surabaya. Ready to serve spiku in kitchen ambience. Product shot for packaging design.



    client: Spikoe Resep Kuno
    project: Speculaas Packaging
    year: 2011
  • 11 Scholl Leaflet

    Scholl Leaflet

    A consumer leaflet with unique shape for Scholl, a segmented footwear product.



    client: Reckitt Benckiser
    brand: Scholl
    project: Scholl Consumer Leaflet
    year: 2012
  • 11 Mabuk Dollar Book

    Mabuk Dollar Book

    Cover design for a book of cruise ship crew life. A story of how to earn much 'dollar' in a challenging life by traveling around the world to serve the cruise passengers



    client: book author
    project: book cover design
    year: 2013
  • 11 Wood Invitation

    Wood Invitation

    a unique invitation for Unilever Indonesia internal event. Simple puzzle concept using wood material. Unique, classy, yet interactive with the the audience.

    client: Unilever Indonesia
    project: event invitation
    year: 2008
  • 11 Mailer Cover

    Mailer Cover

    A beauty design for regular mailer of one modern trade channel. Designed using Sunsilk character and design style, as the hero brand in this edition.

    client: Unilever Indonesia
    brand: Sunsilk
    project: mailer cover
    year: 2014
  • 11 Curved TV Key Visual

    Curved TV Key Visual

    Key visual design for Samsung Curved TV. Elaborate the technology evolution from tube to curved LED TV technology, the design support the modern and futuristic look for modern target audience.

    client: Samsung Indonesia
    project: key visual
    year: 2015
  • 11 Rexona Paper Bag

    Rexona Paper Bag

    a fun and dynamic design approach for teenagers, representing the girl spirit of Rexona Teens brand.

    client: Unilever Indonesia
    brand: Rexona Teens
    project: paper bag design
    year: 2009
  • 11 Proton Calendar

    Proton Calendar

    simple modern design for desk calendar. Using Proton product lines as the hero images for each month, the design using high contrast between pages, full image in one side, and white color on the opposite side.

    client: Proton Edar Indonesia
    brand: Proton
    project: Desk Calendar
    year: 2009
  • 11 Proton Greeting Card

    Proton Greeting Card

    exclusive and simple design for Proton Idul Fitri greeting card. Using natural colors design printed in creamy recycle paper to develop the desert ambience, combined with Indonesian iconic ketupat for local look design.

    client: Proton Edar indonesia
    brand: Proton
    project: Idul Fitri Greeting Card
    year: 2009
  • 11 Proton Greeting Card

    Proton Greeting Card

    a simple and green design for Proton Christmas greeting card. Single dominant christmas tree with iconic christmas ornaments combined with premium look font. Printed using recycle paper.

    client: Proton Edar Indonesia
    brand: Proton
    project: Christmas Greeting Card
    year: 2009
  • 11 LUX Paper Bag

    LUX Paper Bag

    Modern feminine design for LUX Beauty Shower new packaging. The unique wavy shape on top of the bag emphasize the feminine touch of the overall design.

    client: Unilever Indonesia
    brand: LUX
    project: Paper Bag Design
    year: 2012
  • 11 Le Minerale Bus

    Le Minerale Bus

    Transit Ad for Le Minerale. Offering a fresh solution for your thirst while on the public bus. In the dusty and hot Jakarta street, fresh mineral water on the bus is a tempting visual for the audiens.

    client: Mayora Indonesia
    brand: Le Minerale
    project: Bus Ad
    year: 2015
  • 11 Sunpride Key Visual

    Sunpride Key Visual

    Key visual design for apple education to consumers. Visualize 7 different types of apple distributed by Sunpride, teasing people to consume 1 apple each day to support their healthy life.

    client: Sewu Segar Nusantara
    brand: Sunpride
    project: Key Visual 1 Apple A Day
    year: 2015
  • 11 Sunpride Key Visual

    Sunpride Key Visual

    Key visual design for apple education to consumers. Visualize daily common activity of the target consumers, teasing people to consume 1 apple each day to support their healthy life.

    client: Sewu Segar Nusantara
    brand: Sunpride
    project: Key Visual 1 Apple A Day
    year: 2015
  • 11 Samsung Key Visual

    Samsung Key Visual

    Key visual proposal for Euro 2016 promo. Combining the TV technology evolution concept with the sport event Euro 2016. Endorse the superb quality of Curved LED TV from Samsung.

    client: Samsung Indonesia
    brand: Samsung Curved LED TV
    project: Key Visual for Euro 2016 Event
    year: 2016
  • 11 Teh Pucuk Harum Key Visual

    Teh Pucuk Harum Key Visual

    Key Visual design for new tagline of Teh Pucuk Harum "Stay Cool & Fresh". Overall using the current key elements of the brand. The new approach injected by using the social media icons like & love to bring the brand closer to the youth.

    client: Mayora
    brand: Teh Pucuk Harum
    project: Key Visual
    year: 2016
  • 11 Pepsodent Key Visual

    Pepsodent Key Visual

    Key visual design for new reborn Pepsodent Fighter tooth brush. Focusing on the detail of the new toothbrush design and all of its new features and benefits. The simple and clean design in tide layout approach saying about the modern look and latest technology of the product.

    client: Unilever Indonesia
    brand: Pepsodent
    project: Key Visual Fighter Tooth Brush
    year: 2014
  • 11 Kopiko 78º Key Visual

    Kopiko 78º Key Visual

    Key visual refreshment for Kopiko 78º. Using youth activities concept in retro look. Cool and unique visuals with natural touch.

    client: Mayora
    brand: Kopiko
    project: Kopiko 79º Key Visual
    year: 2015
  • 11 Harish Farewell Book

    Harish Farewell Book

    A farewell book for one of the Unilever global director retirement. Super premium book with wooden look case. The design itself telling the readers about the colorful career during his services for Unilever. Adopt the culture and style from different countries in fresh and readable layout.

    client: Unilever Singapore
    brand: corporate
    project: Farewell Book
    year: 2014
  • 11 Farewell Book for Graeme

    Farewell Book for Graeme

    Rock theme farewell book, representing the character and hobby of the retired man. Using the collage concept, the books are representing the 60s to 90s rock era, make the overall design looks unique and different from the 'normal' farewell book.

    client: Unilever Singapore
    brand: corporate
    project: Farewell Book
    year: 2012
  • 11 Farewell Book

    Farewell Book

    Special design of a premium farewell book for one of Unilever global director. Designed in a colorful pictures, with illustration look photo effect.



    client: Unilever
    project: Farewell Book
    year: 2012
  • 11 Fisherman Key Visual

    Fisherman Key Visual

    cool, freeze, fresh are three words to explain this design. A Fisherman's Friend key visual for Spearmint variant.

    client: Nirwana Lestari
    brand: Fisherman's Friend
    project: ad design
    year: 2013
  • 11 Epson Education Book

    Epson Education Book

    An education book design for Epson Indonesia. Dedicated for Indonesian children, giving them good educations about the importance of a good environment. Designed in colorful tone using kids friendly illustration in modern layout.

    client: Epson Indonesia
    brand: Epson
    project: Education Book
    year: 2011
  • 11 Durex POS Material

    Durex POS Material

    A combination of POS self divider and product display for Durex. This is a simple and modern look design in tide layout. Giving a high impact communication and visual friendly. The design also placing the FOP design of Durex boxes, so even if the display is empty, consumer still can see the packaging visual.

    client: Reckitt Benckiser
    brand: Durex
    project: Self Divider Display
    year: 2015
  • 11 Kecap Bango Malika Book

    Kecap Bango Malika Book

    This is a pocket book about Malika, one particular species of black soybean. Choosing natural approach with traditional touch, the design exploring the heritage of Kecap Bango as an expert yet innovative Indonesian original brand.

    client: Unilever Indonesia
    brand: Bango
    project: Malika Pocket Book
    year: 2009
  • 11 Uni Yenti Packaging

    Uni Yenti Packaging

    a local SME product from Depok. The label exploring the uniqueness of this cassava chip originated from Padang. The Padang traditional house, Rumah Gadang, emphasised folowing the brand Uni Yenti. Bright yellow background giving a high impact to overall visual, and giving a good contrast with red and green on logo and product descriptor.

    client: Uni Yenti
    brand: Uni Yenti
    project: Label Design
    year: 2014
  • 11 Trocken Packaging

    Trocken Packaging

    For a waterproof coating product, the design should be credible and manly. Bold font type, dark blue, simple vector illustration. Powerful, strong, and catchy of course.

    client: Trocken
    brand: Trocken
    project: Packaging Design
    year: 2012
  • 11 Trenz Packaging

    Trenz Packaging

    Focusing on crispy crackers character, the crumbs tell us everything about it. Emphasized together with the brand, they are becoming the first to see visual. The variant name presented in modern way with tempting cheese pose. The variant colors tell us more about the cheesy taste of the product.

    client: Indofood
    brand: Trenz
    project: Crispy Crackers Packaging
    year: 2014
  • 11 Sunsilk Promo Packaging

    Sunsilk Promo Packaging

    What is summer means? Beach, vacation, sunny days. All wrapped up with warm and contrast color, surf board and beach illustration. The illustration style itself representing the fun ambience built for this promotional pack.

    client: Unilever Indonesia
    brand: Sunsilk
    project: Summer Fresh Promotion Pack
    year: 2008
  • 11 Speculaas Packaging

    Speculaas Packaging

    A premium Spikoe cake with Indonesian traditional spices variant. Dark chocolate and gold colors representing the premium quality while the images tells about traditional and natural cultures. The cake presentation informed consumer about the great taste, even without opening the box.

    client: Spikoe Resep Kuno
    brand: Speculaas
    project: Packaging Design
    year: 2012
  • 11 Pop Mie Packaging

    Pop Mie Packaging

    The evolution of Pop Mie packaging design to be more modern. Using current Pop Mie logo, the design exploring the dynamic shape of graphical elements and noodle illustration. The non raster design was used to adapt the limitation of printing technique used for this PS cup material.

    client: Indofood
    brand: Pop Mie
    project: Packaging Design
    year: 2014
  • 11 Jigar Packaging

    Jigar Packaging

    Jigar is a brand of Indonesian traditional salad seasoning (rujak). The brand itself refer to Jingkrak Jingkrak Segar, a dynamic and fun meaning for youth. The design posting a modern message in fresh and clean look with fresh fruit in a fancy napkin background.

    client: Jigar Fruit Salad
    brand: Jigar
    project: Bumbu Rujak Packaging
    year: 2016
  • 11 Indomie Taste Of Asia

    Indomie Taste Of Asia

    Taste of Asia is a new product line from Indomie. A premium noodle in Asian cuisine taste. The design visualize the landmarks silhouette of the country as design background, while the main visual is tempting ready to eat noodle presentation.

    client: Indofood
    brand: Indomie
    project: Taste Of Asia Packaging
    year: 2013
  • 11 My Noodle Packaging

    My Noodle Packaging

    Noodle for kiddies, and so the design. Fun and kiddie look from the logo to the fonts used. Contrast bright colors built the unity of fun character. And as a mandatory, a tempting ready to eat noodle emphasized as the main element of the design.

    client: Indofood
    brand: Indomie
    project: My Noodle Packaging Design
    year: 2015
  • 11 HoneyMoon Packaging

    HoneyMoon Packaging

    Special honey for women. The font character of the design clearly said that. Feminine, friendly with the moon look graphical background. The bees illustration and bright colors building the unity of friendly concept, while the banner and gold color representing the premium quality of the product.

    client: SA Depok
    brand: Honey Moon
    project: Label Design
    year: 2015
  • 11 Gabva Packaging

    Gabva Packaging

    A pie that becoming words of mouth amongst the consumers. That's the meaning of the balloon word shape on the logo. The product quality representing by the tempting pie image, supporting with clean and simple layout.

    client: Gabva Pia
    brand: Gabva
    project: Packaging Design
    year: 2015
  • 11 Enzim Tooth Paste

    Enzim Tooth Paste

    New packaging design for Enzim Kids tooth paste. Clean white as other Enzim tooth paste family, with catchy kids character visualized by kids illustration, playful font type, and bright variant color.

    client: Enzym Bioteknologi Internusa
    brand: Enzim
    project: Enzim Kids Packaging
    year: 2012
  • 11 Clear Euro Packaging

    Clear Euro Packaging

    Clear shampoo design basically, but with more communication about Euro Cup promotion. Cristiano Ronaldo face, soccer image, and the copywriting clearly said that.

    client: Unilever Indonesia
    brand: Clear
    project: Euro Cup Promo Pack
    year: 2011
  • 11 Bana Banna Packaging

    Bana Banna Packaging

    Label design for premium banana chip. Using brand logo and product shot as the main visuals, the colors, layout, and font used representing the premium image of the product.

    client: Rumah Kudapan
    brand: Bana Banna
    project: Label Design
    year: 2014
  • 11 AXE Chocolate Listing Kit

    AXE Chocolate Listing Kit

    New chocolate variant from AXE. The real chocolate perfume built with the chocolate pack look design. The packaging structure, the foil pattern, and dark chocolate color representing premium chocolate product while the AXE brand on the top of packaging tell the consumer about the product inside.

    client: Unilever Indonesia
    brand: AXE
    project: AXE Chocolate Listing Kit
    year: 2008
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