Molto Rinso Japanese Peach
Visualizing the unique aroma of Japanese Peaches in a beautiful packaging design, to ensure consumers look fresh and confident, always..
Molto & Rinso as a well-known Indonesian brand of fragrances and clothes cleaners wants to launch a new product with a Japanese nuance. With the main ingredient of Japanese peach which is unique, sweet and fresh, it makes the product dare to look unique and different from other cleaning and fragrance products on the market.
What Client Needs?
Represents the fresh fragrance of Japanese Peach beautifully
With the sweet and refreshing fragrance of Japanese Peach, the product needs visuals that depict a sweet, beautiful and refreshing impression, combined with a strong Japanese feel in its packaging design.
The Challenge
Engage the beauty behind the freshness
Combining the beautiful and fresh impression of Japanese Peach is a challenge for the team, where the beautiful and fresh impression has their own way to be visualized.
Our Big Idea
Embrace the sweet freshness of Japanese Peach with a strong burst of fragrance.
After a deep brainstorm,
our team found the answer to be able to communicate beauty and fresh at the same time, by combining other iconic Japanese icons such as Sakura, which is strong in representing the Japanese fragrance, with the tempting visuals of a fresh red Japanese Peach.
What We Do?
Maintain a Strong Brand Identity
Rinso & Molto as a well-known clothing cleaning and fragrance brand in Indonesia has a strong visual identity from each packaging that has been embedded in the minds of consumers. Exploration while maintaining brand identity is an effective step to maintain consumer awareness of Rinso & Molto
Beautiful Packaging with a Japanese Touch
Japan is the main attraction in the Japanese Peach product range. Making it a highlight with an evocative visual style and ingredients is the main visual goal of the packaging. It aims, so that consumers can feel and imagine the unique fragrance of Japan through beautiful packaging designs.