Vixal

Visualizing the clean and hygienic impression of Vixal’s advantage: A cleaner that quickly removes stains and restores the shine of surfaces. More than powerful, Vixal also comes with fresh scents in various variants, creating the perfect combination of cleanliness and fragrance.

Among the many cleaning liquid options, Vixal is the trusted choice with an advanced formula that removes stubborn stains and malodors, and leaves a long-lasting fresh scent in various variants to keep the bathroom feeling comfortable and refreshing.

What Client Needs?

An attractive design that conveys a clean impression

And effectively communicates the blend of stain removal and fresh fragrance—ideal for maintaining bathroom cleanliness and providing optimal protection for daily use.

The Challenge

Enhancing Vixal’s design by dialing up the sensory cues

especially through its fragrance and adding a touch of modernity to create a fresh, updated feel that makes everyday use even more pleasant.

Our Big Idea

Elevate Vixal’s Advantage: A Gentle Formula with Fresh Fragrance Variants

After several explorations,

our team decided to focus on Vixal’s strengths by preserving its powerful color identity as a trusted cleaner, while enhancing visuals that highlight the fresh scent of each variant.

This approach not only differentiates the product but also reinforces Vixal’s key advantage as an effective cleaner that removes stains and leaves a lasting clean and fresh impression—making it a strong choice among bathroom cleaning products.

What We Do?

Clean Look, Clear Message.

The design is developed to reflect a clean, fresh, and gentle impression—just like the formula inside. It represents the product’s ability to tackle tough stains while maintaining a consistently fresh and long-lasting fragrance, resulting in visuals that consistently feel clean.

Visualizing Freshness with a Gentle Touch.

The fragrance aspect is visualized through a light and airy design approach, utilizing delicate hues and clean compositions to evoke a sense of freshness.

The design is specifically created with three variants, including the extra-strength variant, depicted through sharper colors, as well as two fragrance variants with Citrus Lemon, Eucalyptus, and Mint scents. Meanwhile, the overall layout creates a light and calming atmosphere, in harmony with the product’s fresh and gentle yet powerful cleaning character.