Kojima

Natural benefits wrapped in fresh and delightful visuals, perfect for fast-paced daily activities and
a more enjoyable life.

The importance of a healthy lifestyle is becoming more and more of
a concern, especially for the active and productive young generation. Responding to this growing demand, Kojima presents a refreshing drink made from natural ingredients such as dates, black cumin (habbatussauda), and honey. This natural combination can help
strengthen the immune system and support overall health.

What Client Needs?

Visualizing the authenticity of ingredients with natural freshness

The client needed a packaging design that depicts the authenticity of the product’s ingredients while providing a visual sense
of natural refreshment to increase consumer’s energy during activities.

The Challenge

Bringing natural elements into a fresh and stylish look.

The main challenge in visualizing authentic ingredients is how to present natural elements clearly without falling into clichéd or dull visual styles, ensuring the packaging design looks modern and appeals to young consumers.

Our Big Idea

Make it look nourishing and enhance the refreshing vibe

After an in-depth discussion with the team,

we realized that Kojima Drink is not just an ordinary beverage. Its blend of high-quality ingredients delivers natural energy that is both refreshing and pure, ready to boost vitality in an instant. Therefore, we need visuals that can capture its freshness and authenticity in a single, impactful glance.

What We Do?

Deliver Kojima’s authenticity and freshness
at first glance

We highlight the natural freshness of Kojima’s
key ingredients, such as large dates combined with honeycomb and black cumin (habbatussauda),
presented in a natural water splash to create a strong visual impression. The illustrations used are realistic and detailed, showcasing the superior quality of the ingredients naturally and convincingly.

All elements are arranged strategically to create visual harmony, enhance aesthetic appeal, and make it easy for consumers to recognize the character and benefits of the product at a glance.

Visualizing Freshness with a Gentle Touch.

The visual strategy is designed to create a strong and consistent impression, making the product easier to recognize among competitors. The key elements such
as the logo and visual composition are arranged clearly, cleanly, and without distraction to strengthen brand
image to enhance credibility. This approach ensures Kojima stands out as a prominent and relevant choice
in the minds of consumers.