Molto Pewangi Purple Delight

A youthful and fun visual with a fresh floral fragrance, giving a unique fragrance and also a more enjoyable washing experience.

Washing becomes something that is closely related to the character of housewives, especially for mothers who are adults. Seeing this, Molto released its newest variant, Molto Purple Delight, which has a youthful, fun packaging and visualization of fragrant and fresh flowers, which represent the character of young mothers.

What Brand Needs?

Show a refreshing youthful fragrance

Making young mothers the target market, Brand needs visuals for clothing fragrance packaging that not only show fragrance, but also visuals that describe the characteristics of young women from the visual elements.

The Challenge

Flowery, but still gives a youthful impression

Too many flowers sometimes give the impression of being too mature, how to keep it blooming but not reduce its youthful impression is a challenge for the team.

Our Big Idea

Make it colorful, combining real flowers with illustrations.

After a deep brainstorm,

To get closer to the persona of a young mother, the team designed a packaging that visualizes the fragrance of fragrant flowers, combined with cheerful and beautiful illustrations and watercolor styles.

Providing new colors for various clothing fragrance products, to make them stand out and fresh, as well as with the characteristics of young mothers.

What We Do?

Highlight the fragrance beautifully

Combining several choices of modern flowers and combined with glow fragrances for a fragrant floral impression. Combine with several leaf options for a fresh, stand out and beautiful visual.

Adjust to the visual mood of the target market

Using quite a variety of colors for the flowers and leaves, and applying a special heart-shaped housing for the molto purple deligth logo to reinforce a beautiful and youthful impression.