Unilever Home Care - Korean Strawberry Sensation

Riding the Korean Wave trend in Indonesia, Unilever innovates with its newest product range, Korean Strawberry Sensation, which offers a sensation of fresh fragrance typical of strawberry gardens.

Unilever Home Care – Korean Strawberry Sensation are home care product line with extra Korean Strawberry fragrance. Giving you a sweet comfortable Korean Sensation. Korean Strawberry Variant available in Molto, Rinso, Superpell, and also Sunlight.

What Client Needs?

Implementing the K-Wave trend in a fresh strawberry visual.

Bring on trend ingredient and phenomenon in the home care category to create excitement and talkabillity despite the uncompetitive pricing. 

The Challenge

Bring out the Strawberry Garden atmosphere in 4 different products.

It is necessary to carry the same semiotics across brands, namely Strawberry Korea, but our team also needs to convey the brand’s category identity strongly.

Our Big Idea

Emphasizes the sensation of the fresh Korean Strawberry fragrance.

Our team decided to,

Bring the sweetness of full protection to the visuals of the sweet and fresh scent of Korean Strawberry by highlighting Strawberry and garden. As well as providing an authentic South Korean atmosphere by using Hangul typography.

What We Do?

Provide the same semiotics between brands to make products intertwined and make it easier for customers to find the sweetness of Korean Strawberry in Home Care Products. In addition, we also provide an opportunity for consumers to feel the sensation of Korean Strawberry through its packaging.