Superpell

Visualizes the fragrance and power of the new Superpell, into a packaging that looks fresh, and contemporary. Which not only makes the floor clean of bacteria and germs, but also smells fresh throughout the day.

Superpell as a brand that is quite trusted as a floor cleaning liquid, wants to change its old look to be fresher and more modern. With its Apple and Lemon fragrance, making Superpell not only effective in killing bacteria and germs, but also gives a comfortable impression and fragrance that lasts for quite a long time.

What Client Needs?

Make it more modern and fresh.

Makes New Superpell packaging, which is fresher and more modern. With its new power that is able to kill bacteria and germs, as well as with the fragrance of apple cider and lemon that can last up to 48 hours.

The Challenge

Make it new, but still recognizable.

Changing existing design to a new design that is fresher and more modern, but still does not reduce the essence of Superpell which already has a strong market position in floor cleaners.

Our Big Idea

Maintain superpell identity and highlight new USP clearly

After team exploration,

we designed a new Superpell packaging that not only looks new and modern in appearance, but is also able to lift other advantages such as, freshness that can last longer while being able to kill bacteria and germs so as to make the floor cleaner, fresher and hygienic.

What We Do?

Maintaining Superpell’s strength,

Superpell as a market leader in home care products, by doing a little refresh on its new packaging, without having to change what is already ingrained in the minds of its consumers.

Lifts freshness in each variant,

but with a more modern touch. So that consumers are more confident and trust in the advantages provided by Superpell as one of the most trusted floor cleaning products today in Indonesia.