Piattos Premium Collection

Bringing a new sensation in the snacking experience on potato chips, by serving delicious dipping sauce in the package.

Piattos is one of the potato chip snack brands that has existed in Indonesia for a long time. At that time they wanted to create a new excitement in the experience of consuming potato chips through chili sauce. With two flavor variants namely; Barbeque with Black Pepper Sauce, and Sambal Geprek with Barbeque Sauce.

What Brand Needs?

Packaging design that visualizes a fun snacking experience

Packaging needs to visualize the excitement of this new product, as well as highlight the visuals of the dipping sauce, to incrase curiosity and the desire to try a new, more exciting snacking experience.

The Challenge

Catch the attention of youngster with claimed premium snacks

Visualizing a premium feel in a fun way was a challenge for the team. The word premium is a bit risky, because it can be a consideration for young people when buying this product.

Our Big Idea

Highlight the uniqueness of the product through dipping sauce visuals, simple visuals with fun doodle illustrations.

After the brainstorming process,

the dipping sauce has a strong appeal, so making it a highlight is the way to go. Keep it simple for a premium impression, combined with a doodle that suits the character of young people who are energetic and fun.

What We Do?

Maintain Piattos Brand Hierarchy

Piattos takes a playful approach to every product. For this reason, maintaining that image in the Piattos Premium Collection packaging is the right step for the brand to stay close to the character of young people who are its main target market.

Highlight the Uniqueness

The dipping sauce is something different from other snack product ranges. Its unique, and presents something new experience for snack lovers. Make it big, for clear and visual information that stands out.