Zwitsal

With new formulas and wider product categories, Zwitsal needs a new, modern packaging visual that makes it easier for consumers to differentiate their product categories.

Today’s baby care needs are increasingly diverse, making Zwitsal innovate to create a wider range of products, such as Detergents, Fabric Softeners, and baby utensil washes. Without losing its original identity, Zwitsal needed a new packaging that was differentiated between categories and visually demonstrated ingredients that were safe for babies.

What Client Needs?

Clear differences between categories.

The client needs to Rejuvenate the old Zwitsal Home Care packaging with a clearer distinction between categories. Emphasize Hypoallergenic claim, to build a mother’s trust in Switzal products.

The Challenge

Don’t change Switzal Identity

Extreme design changes will make consumers not aware of Zwitsal , so the team’s task is to make it look new without taking the life of the Zwitsal brand away.

Our Big Idea

Keeping the ‘Baby’ Switzal character that has been so attached to the Switzal Brand.

Our team decided to,

Continue to use the iconic Switzal brand ‘Baby’ visuals, combined with cute illustrations of activities and objects related to the product category.

What We Do?

Provide the same semiotics between brands to make products interrelated and make it easier for customers to find what variants (with colors and images), but still maintain Zwitzal Baby as Swiztal’s main identity. We also made the Hypoallergenic Formula an icon, to highlight the latest switzal formulation.